Glossary 
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Banner ad: A dynamic 468 pixels wide and 60 pixels tall box endorsing a product or business on a web page.
Blog: An online journal that initiates dialogue and posts various comments from people in a reverse chronology.
Button ad: A graphic ad on a Web page that's smaller than a banner.
Back links: Inbound links which link a click to a particular page. Links routing traffic to your site are back links which enumerate methods of higher web ranks.
Bid management software: Automated software used for management and reporting of paid search marketing across search engines these software use automated management and reporting of campaigns and track activities.
Black–hat SEO: Search engine optimisers who use unethical practices, trying to dodge search engine algorithms to attain higher rankings
Blog: A public platform which accommodates exchange of information and opinion when blogers post their opinions for all others to read.
Bounce rates: Proportion of visitors to a page or site that exit after visiting a single page only, which is usually expressed as a percentage.
Brand miss–spellings: A user mistypes a brand into the search box or into the URL address box. Best practice is to ensure the brand is visible. Click-through rate (CTR): It is the average number of clicks for an online ad per 100 ad impressions; a 2% click-through rate means for every 100 times the ad was seen, two people clicked on it.
Bounce Messages - Emails that are undelivered and sent back to the server from where they had originated.
Bulk - Messages sent by spammers, and usually considered as spam.
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