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Cookies: Files from a Website that are transferred to and stored on a visitor’s Website that provide information, such as what the visitor purchased and what site the visitor was on immediately preceding the visit, to the Website.

Contextual marketing: Placing merchandise near relevant content.

CPC: Cost Per Click.

CPL: Cost Per Lead.

CPM: Cost Per 1,000 Impressions.

Cascading Style Sheet (CSS): A website coding method that allows developer to control the styling of fonts and placement on content etc.

Cloaking: A unethical practice of dodging the content of the website from users and search engines at a given point of time. Camouflaging spammed text into the background colour to hide it from user’s eye.

Call to action - Words in an email that prompt recipients to take action. These are words or phrases that appeal to users, coaxing them into buying products.

Click-through - The action of clicking on a link mentioned in an email sent for marketing purposes.

Click-Through Rate - The ratio of click-through (on the link mentioned in the mail) to total emails sent.

Commercial Email - Mails sent to advertise a product or service, mainly for commercial purposes.

Cross-sell - It is the process of recommending additional products or services to customers who are planning to buy something from you.

Caching: In order to let user re-access information quickly Web files are stored for later re-use.

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