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301 redirect: Sending a 301 or permanent status code it is a server setting that redirects traffic from one URL to another. Also called permanent redirect.
404 errors: An error returned by a web server when a request file cannot be found.


A Alt Tag: Alternative - or Alt tag is a tag included into the source code of an image. It basically lists the image name without having to display the name everywhere.

Anchor text: HTML text that acts a link, which when clicked links to another location on the Internet. Above the fold: That part of the web page which is visible without scrolling.

Affiliate Marketing: Associating with a product or a merchant to market their stuff and earn commission for the same by the various PPC modules.

Affiliate Network: A third party to affiliates and merchants; that provide services like account management, tracking and synchronization, for affiliates and marketers.

Affiliate fraud: A bogus activity generated to earn illegitimate revenue by an affiliate.

Ad space: A space available on a website to publish banner ads.

Apache: An open source web server software.

Above the fold: A portion of the web page that is visible without scrolling.

Auto-responders - An automated response sent by the recipient's email software after he gets an email.

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