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Hit: A communication made for a web browser to the server meaning an action taken on the lines of the element of a website. Which means each time a web pages is viewed, each separate item will log one hit on the server.

HTML: Hyper Text Mar-up Language a tag language that is written to develop web pages.

Hard Bounce - Emails that bounce back and never reach the targeted recipient due to non-existence of the email address or the domain.

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