Glossary 
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
Landing Page: Entry pages or the landing pages are the few essentials when talking of search engine
optimization. Build on a common intent targeting the
optimization campaign these serve as destination of Search engine traffic.
Link Validator: Software that checks the working status of links within a website.
Link Ability: Perceived potential of web page’s to receive inbound links.
List Broker - An entity that resells lists of email addresses.
List Building - The most important part of email marketing services. It is the process in which marketers generate a list of email addresses that are to be targeted in their campaign.
List Host - The host or web service provider that manages large email address databases and deals with the distribution of emails in bulk.
List Manager - The operator of opt-in email databases. This can also refer to a software that maintains a mailing list.
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