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Landing Page: Entry pages or the landing pages are the few essentials when talking of search engine optimization. Build on a common intent targeting the optimization campaign these serve as destination of Search engine traffic.

Link Validator: Software that checks the working status of links within a website.

Link Ability: Perceived potential of web page’s to receive inbound links.

List Broker - An entity that resells lists of email addresses.

List Building - The most important part of email marketing services. It is the process in which marketers generate a list of email addresses that are to be targeted in their campaign.

List Host - The host or web service provider that manages large email address databases and deals with the distribution of emails in bulk.

List Manager - The operator of opt-in email databases. This can also refer to a software that maintains a mailing list.

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