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Off–page factors: Optimisation factors which are not contained in an organisation own web page. Factors such as quantity and quality of inbound links etc…

On–page factors: Optimisation factors that are contained within the realms of one’s website . Like web content, site design, meta tags and various such aspects which help build a web site.

Online marketing: Simply put, the method of advertising that utilise the internet as a platform to address its audiences.

Organic SEO: Optimisation efforts aim to optimise the site based on the requirement of the search engine rather than use paid methods to strategically place their links on top ranks.

Open Rate - The ratio of emails opened by a user to the number sent to the user. The popular calculation formula is - emails delivered (sent - hard bounces)/emails opened.

Opt-in - The action of subscribing to a mailing list for receiving emails from a company.

Opt-out - A mailing list which sends emails to users who are not subscribed recipients, and gives them the option of opting out from the list.
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