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Page Rank: Ranging from 0–10 with 10 being the highest, Google’s proprietary measurement of the credibility of a page is ranked.

Page view: The group of hits that make up a single viewing of a page.

Paid Inclusions: When a website pays to buy strategic location on a SERP to be indexed or re-crawled on a frequent basis.

PPC: A subset of the SEO activity that encompasses the setup and management of listings, it is a paid form of advertisement where the advertisers allot specific keywords to a link which appears on the SERP by virtue of the amount paid and not by optimisation.

Personalisation - Personalised emails sent in accordance with the preferences and choices of the recipient. This helps in building a connection with the user, who can eventually by prompted to buy a product.

Privacy - Usually refers to policies created by law and order agencies dealing with the Internet. It requires businesses to respect the private space and information of a web user, and also restricts them from sharing personal data with external sources.

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