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SEM: Search engine marketing; the entire process of marketing your product service or brand online.

Spamming: An abusive or deceptive online practice of sending unsolicited ads, emails, posting non-sensical comments on blogs etc in order to maximise the visibility of a site.

Spider: See robot.

SERP: Search engine result page

Sniffer: Software that monitors activities over the network. It can be used for practices such as filtering suspicious traffic or determining the speed of user’s web connection.

Scraping: A method of stealing content, which copies content from one website to another.

SEO : Search engine optimisation.

Search query: A keyword entered into a search engine.
Segmentation - Sending mails to a particular email addresses from an available list, in order to reach out to a targeted customer base.

Soft Bounce - An email which bounces back after failing to enter the recipient's mail box despite passing through his mail server. Unavailability of space in the recipient's inbox is the most common reason behind a soft bounce. However, these emails can be delivered in the future by the network administrators.

Spam - Also known as Unsolicited Bulk Email, it is a form of bulk mail delivered by companies that specialise in list building for email marketing. Recipients usually throw such mails in their 'junk mail' folder, and do not even go through them. However, there is a very small fraction of recipients who actually open such mails and respond to them.

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