-
Buy old
or recently expired domains
If you have a new website, there is a good
chance that you will be placed in the sandbox. To
mininize the sandbox effect buy old domains or the
domains which are recently Expired.
-
Create
valuable content and quality links
Along with the passage of time, nothing can help
you reach the tops of the major search engines
better than quality website content and good links
from reputable sources. Make sure your website copy
is original and informative, and that each page of
your site contains different content. In addition, a
slow and steady buildup of good links will bring you
the best results. Links from .edu, .gov, and .mil
domains might be beneficial, as those domains are
usually exempt from the sandbox filter.
-
Concentrate on less popular keywords
You might avoid being sent to the sandbox by
peppering your website with keywords that are less
popular in your industry or category. Since the
popular keywords are the ones most people strive
for, the wait for rankings with these words is
generally much longer than it would be if you
focused on the less popular keywords. You can
simultaneously get your site listed for less popular
keywords while waiting to get to the top for the
most profitable keywords.
-
Host
your website on a well established host
Host your new site on a sub domain of a
well-established host . The sandbox effect is not so
severe for new sub domains . You can also host the
main site on a sub domain and on a separate domain
host just some contents, linked with the main site.
You can also use redirects from the subdomained site
to the new one, although the effect of this practice
is also questionable because it can also be viewed
as an attempt to fool Google.
Conclusion:
Google
has been going to great lengths to cut out on search
engine spam. Some have faulted them on the lengths that
they are going to claiming that it is effecting
legitimate sites as well as the spam websites. While
this is probably the case, as an owner of a website you
need to place yourself in the position of Google and ask
yourself what they are really looking for in a website.
Google is looking for websites that offer quality
content. Google still relies on the natural voting
system that was first used to establish pagerank. They
may change the way that they qualify content or inbound
links, but the basic elements of a quality website will
always remain the same.
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