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  • Buy old or recently expired domains
    If you have a new website, there is a good chance that you will be placed in the sandbox. To mininize the sandbox effect buy old domains or the domains which are recently Expired.
     

  •  Create valuable content and quality links
    Along with the passage of time, nothing can help you reach the tops of the major search engines better than quality website content and good links from reputable sources. Make sure your website copy is original and informative, and that each page of your site contains different content. In addition, a slow and steady buildup of good links will bring you the best results. Links from .edu, .gov, and .mil domains might be beneficial, as those domains are usually exempt from the sandbox filter.
     

  • Concentrate on less popular keywords
    You might avoid being sent to the sandbox by peppering your website with keywords that are less popular in your industry or category. Since the popular keywords are the ones most people strive for, the wait for rankings with these words is generally much longer than it would be if you focused on the less popular keywords. You can simultaneously get your site listed for less popular keywords while waiting to get to the top for the most profitable keywords.
     

  • Host your website on a well  established host
    Host  your new site on a sub domain of a well-established host . The sandbox effect is not so severe for new sub domains . You can also host the main site on a sub domain and on a separate domain host just some contents, linked with the main site. You can also use redirects from the subdomained site to the new one, although the effect of this practice is also questionable because it can also be viewed as an attempt to fool Google.

Conclusion:
Google has been going to great lengths to cut out on search engine spam. Some have faulted them on the lengths that they are going to claiming that it is effecting legitimate sites as well as the spam websites. While this is probably the case, as an owner of a website you need to place yourself in the position of Google and ask yourself what they are really looking for in a website. Google is looking for websites that offer quality content. Google still relies on the natural voting system that was first used to establish pagerank. They may change the way that they qualify content or inbound links, but the basic elements of a quality website will always remain the same.
                                                                                                                  
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