Pay Per Click FAQs                                                                                         

Q: What is Pay-Per-Click?
A: PPC stands for Pay-Per-Click, where-in the publisher of an affiliate link gets paid for any qualified traffic diverted to the merchant's site by posting a merchants link of his web space.

Q: What are Organic listings?
A: Organic listings are an outcome of Search Engine Optimization and month of efforts to make a site in accordance to the Search Engine's Preferences. These are the listings we see on Google that occur leaving the first few links on the page. On the basis of how well a site is optimized, these links get page ranks and dynamic positions on the search engine pages.

Q: What are Inorganic listings?
A: Inorganic listings are carried out by PPC Campaigns which deliver quick results. One simply needs to bid on keywords and based on which, find strategic placement of their ads on a popular platform.

Q: How does Pay-Per-Click differ from regular, "organic" Search Engine results?
A: Pay-Per-Click Search Engine Marketing is a paid form of advertising which requires, of a merchant to pay for achieving top rankings in a search engine. These basically are sponsored links which climb the Search Engine Pages not by the virtue of being optimized but by paying for the same as opposed to Organic Search Engine Results.

Q: Why spend on PPC, if search engine optimization delivers similar results?
A: Achieving top rankings in the organic listings is often difficult a task. With cut throat competition and about a splendid variety of tasks at hand search engine optimization is a time taking and cumbersome activity opposed to PPC. On the other hand PPC is Paid Advertising but it targets its audiences and delivers effective results. Hence it is a popular and preferred way to quick accurate results. However to launch a comprehensive online marketing campaign requires an integration of good Online Marketing Practices which includes both PPC and Natural Search Engine Optimization Services to work together to deliver targeted leads for your company.

Q: How do I know if pay-per-click is right for my company?
A: In both the scenarios; if your site is found or is not found in the organic listings, PPC management has proven to be an effective tool. For if your site lists high in the organic listings, an entry in the inorganic list will only amplify its effect! And if incase it still hasn't found its way up the search engine charts yet, the PPC campaign would quickly place the details of your site on its very first page thereby accommodating your interest best.                                                                                                                           1   2